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whitepaper
AUGMENTING THE REALITY OF EVERYTHING
Augmented reality isn’t just “a game thing.” It will quickly appear within trips, experiences and transactions in both our personal and business lives, in the form of what we call journeys. Organizations across industries need to begin weaving immersive technologies into customer, employee, supplier and partner interactions – or risk irrelevance in the years to come.It’s morning – time to get up and go to work. You put on your spectacles, just like millions have done since Benjamin Franklin invented bifocals generations ago. But yours are no ordinary eyeglasses. They’re a gateway into all the journeys you’ll take throughout the day – big and little, personal and work, and everything in between. DOWNLOAD