AUGMENTING THE REALITY OF EVERYTHING

whitePaper | April 29, 2021

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more. Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

whitePaper | February 15, 2022

To build the infrastructure for this collaborative Web3 playground, Klaytn will couple our robust community with powerful infrastructure technologies to discover new opportunities and accelerate the speed of innovationThe metaverse is poised to redefine society, by providing creators and players with a clean slate to define new standards and let their creativity flourish in our dynamic digital future.

whitePaper | January 17, 2023

Web 3.0 and blockchain has shifted power dynamics, from concentrated, centralized power, to diffused, decentralized power. Fundamentally, consumers can now become direct owners, and have direct influence in the products and services they give their time to. This is the power of web3 and of blockchain. We have seen web3 and blockchain changing industries, but now, we are changing the video streaming industry. We are driving the content revolution by enabling viewers to earn every time they watch video content. Every time a viewer watches content on our platform, they earn our native cryptocurrency token -MContent. Our token has immense potential to grow as it is tied to a real-world asset, content.

whitePaper | July 25, 2022

In the history of technology, truly groundbreaking developments become household names. For the last decade, people have been using ‘Google’ as a verb, asking whether or not there is an app, and saying ‘post’ when they mean publish online. Blockchain technology led to the most famous acronym in a generation: NFT or Non-fungible Token. Now, combined with Virtual Reality (VR) units, the same technology has created two more increasingly popular neologisms: metaverse and web3

whitePaper | August 25, 2022

In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating into their operations budget for trying new things. FAST channels represent a significant new opportunity to test ideas, iterate — and bring in extra revenue. In fact, Digital TV Research reported the AVOD market FAST channels belong to represents the fastest-growing video segment over five years (2020–2024). But media companies can’t afford to spend months and massive resources to take a channel from idea to launch.

whitePaper | April 19, 2022

Arista’s Media Control Service (MCS) provides cognitive orchestration for multicast flows, that is essential to equipping high-bandwidth critical broadcast workflows. With EOS as the foundational architecture, MCS can infuse EOS’s highly available, ultra-low latency, fault-tolerant, and high-performance capabilities into next-gen media workflows. Designed for use as a Network Control Solution, MCS complements the Broadcast industry’s adaptation to IP by adding a layer of security, performance, and determinism to real-time on-prem and remote production workflows.