The Ultimate Guide to 360 Video Production

March 14, 2018

As virtual reality (VR) technology has entered the mainstream in the last three years, businesses and other organizations have begun to show increased interest in this new and powerful medium for engaging their customers, employees and other stakeholders. VR applications and 360 video have been employed for everything from fans virtually hanging out with celebrities to hospital residents studying brain surgery. The possibilities are vast but how can 360 video benefit your business?This white paper aims to provide an introductory guide to the best practices for planning, producing and distributing 360 video content. It is intended for both brands and organizations considering further investment in 360 video content development, as well as for video production companies looking to move into this growing market.

Spotlight

Complex Networks

Complex Networks develops and distributes original programming for its channels and through output deals with distributors including Facebook, Fuse, and go90. The company cultivates content that spans across popular culture from music to movies, sports to video games, fashion to food, reaching the coveted 18-24-year-old male audience. In November, the company successfully hosted its second ComplexCon in Long Beach, California, attracting 200 top brands and over 50,000 attendees to the two-day cultural festival.

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