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. https://www.muvi.com/blogs/tv-os-war-are-apple-microsoft-google-really-interested.html
blog article
TV OS WAR: ARE APPLE, MICROSOFT & GOOGLE REALLY INTERESTED?
The world is getting smarter. Holding an iPhone X can be a status symbol, but if you don’t have a smart TV in your living room, then an Apple flagship can hardly defend you against the troll.The global smart TV market has grown humongous in recent years and is currently valued at $135.51 billion. The OTT behemoths such as Netflix, Prime Video, Hulu, Hotstar etc. are accelerating the online video consumption across the globe. Matching the steps, electronics biggies Samsung, Panasonic, Sony, LG and others have flooded the market with feature-rich smart TVs and the upsurge indicates a whopping 70% increase in the smart TV share.In order to garner significant market shares, companies are diversifying their product portfolio. Companies such as Google, Apple, Microsoft, Amazon have come up with their respective operating systems and have different tactics to capture the smart TV market. However, if we offer a closer look, Google, Apple, and Microsoft are surprisingly playing lowkey when it comes to TV OS. Known for cutthroat business strategies, the mellowed approach of these companies in this space, however, has its own justified reasons. READ MORE