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. https://www.youtube.com/watch?v=9UK8cnO_W70

Marketing, Entertainment, & Gen Z: Connecting with a New Generation

video
At BRITE '16 a distinguished panel of entertainment executives zeroed in on Generation Z -- a group of curious culture creators, adolescent activists, and relentless explorers – and what brands need to do in order to make an impact and gain attention from this next generation of consumers.
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