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. https://cleeng.com/blog/why-is-sports-industry-losing-sleep#gs.u17_bpY
blog article
WHAT MAKES THE SPORTS INDUSTRY LOSE SLEEP
A recent study from PwC showed that what keeps the sports industry up at night is the shift in consumer behavior of younger generations and the access to alternative entertainment formats (online movies, series, and gaming). With the likes of Netflix investing USD 8 billion in 2018 in original content and the rise of gaming and esports, competition in the entertainment space is stiff.But another alarming shift in consumer behavior is the decreasing willingness to pay for sports content. A study from SMG Insight shows that 54% of ‘millennials’ make use of piracy to watch sports events, combine that with the increase of illegal streaming options and the sports rights holders and broadcasters got a real big problem.More than 25% of senior management in the sports industry believe piracy and illegal streaming to be their biggest threat in the industry (source: PwC). We have to admit that although terrible news, it’s certainly not shocking news. We all know that piracy has been taking place, and we’ve been used to it for a long while now.  The problem is that the sports industry has reacted slowly to the problem. READ MORE