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Resources/Whitepapers/1ede513a-3e9d-4242-b4a1-6ef2a01d8d5d_telecom-media-win-the-ott-war-virtusa-whitepaper.pdf
Telecom and Media Players are Coming Together to Win the OTT War
whitepaper
Wide penetration of smart devices, omnipresent connectivity, and the advent of media over-the-top (OTT) players are significantly impacting the media industry. There has been a major shift in video consumption from linear TV to non-linear streaming services offered by OTT players like Netflix and Hulu. To retain their customer base, traditional media companies are fiercely competing with OTT players to create superior, original content.The media industry isn’t the only one feeling the impact of OTT competition; players in the telecom industry are also significantly impacted by OTT disruption. Over the last few years, telco OTT players have acquired a significant share of voice and messaging revenue traditionally held by Telecom Service Providers (TSPs).
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