Walmart Plays More Catch-Up with Vudu, Mulling Amazon Channels-Like Distribution

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Walmart Plays More Catch-Up with Vudu, Mulling Amazon Channels-Like Distribution

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After largely neglecting its digital movie and TV transactional platform, Vudu, since acquiring it 2010, Walmart is trying to make up ground and become a relevant playing in video streaming.According to reports in AdAge and Bloomberg, Walmart is in discussion with HBO, Showtime, Starz and operators of other OTT platforms, looking at the possibility that Vudu might broker these platforms through Vudu.Walmart isn’t confirming this. The reports come a week after Walmart announced a deal with MGM to produce original content for Vudu’s ad-supported free-to-consumer sub-platform, Movies On Us, with the first title being a remake of the 1983 MGM film “Mr. Mom.”Amid that announcement, it was widely reported that Walmart was going to eschew earlier thoughts on entering the subscription video on demand market.With Netflix, Amazon and Hulu owning a stranglehold on the SVOD market, and little unclaimed customer share available in markets like North America, Walmart might be wise to hold off on that one. READ MORE