How OTT is changing the shape of Pay TV

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

whitePaper | April 30, 2021

Explore a new, interconnection-driven paradigm that helps media and entertainment companies improve media content creation, management and distribution workflows — all at reduced costs. See how IOA®) 'shortens the distance' by placing IT and interconnection at the edge, closer to where media content is created and distributed.

whitePaper | February 12, 2022

How the latest standard enables TV broadcasters to mass distribute Internet Protocol (IP) data, creating new business opportunities and delivering critical public service improvements.

whitePaper | January 6, 2023

Green Earth Metaverse enables the bridging of virtual in-app metaverse player activities with climate change initiatives enabling a real world impact on our world. Utilizing blockchain and gaming technology we enable the ability to farm, build, explore in-game quests and activities to correlate with real world organizations who are fighting climate change and its devastating impact on our world. Green Earth Metaverse vision is to support a self-sufficient community by creating engaging gameplay and incentives to promote and support climate initiatives. By creating such an ecosystem we can contribute to the climate change effort by making one of the most popular forms of interactive media in the world.

whitePaper | April 29, 2021

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more. Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

whitePaper | April 19, 2022

Arista’s Media Control Service (MCS) provides cognitive orchestration for multicast flows, that is essential to equipping high-bandwidth critical broadcast workflows. With EOS as the foundational architecture, MCS can infuse EOS’s highly available, ultra-low latency, fault-tolerant, and high-performance capabilities into next-gen media workflows. Designed for use as a Network Control Solution, MCS complements the Broadcast industry’s adaptation to IP by adding a layer of security, performance, and determinism to real-time on-prem and remote production workflows.