The Forecast for Internet-Connected TV Devices

Infographic | January 28, 2020

We at IMPACT have been long-time advocates of the importance of video. It’s essential to have video in your marketing, of course, but it’s also important to put it out there, beyond your website. The fact is, you can’t expect people to always find your website. Loading your video content with keywords and putting it out there will substantially expand your reach. But where you post that content is important.

Infographic | March 3, 2020

Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. The latest data shows that the use of Facebook video is expanding at an unprecedented pace and scale — and, with it, the opportunities for video marketers.

Infographic | February 6, 2020

Augmented Reality technology is a widely adopted technology in today's era. The benefits of Augmented Reality is that it provides a better experience to present the product or services with in-depth knowledge to the clients. Business and Industries of mostly all domains are utilizing the benefits of Augmented Reality, to engage and entertain their clients as well as to provide proper knowledge, improving training skills, providing an immersive experience and an interactive way of knowledge sharing.

Infographic | April 7, 2020

Game On: Turn Your Love of Gaming into a Career whether you are a serious gamer or you’ve always toyed with coding, your passion for gaming may lead to an exciting career. To identify¬ keys to successful gaming careers, we tapped into three.

Infographic | February 4, 2020

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.

Infographic | March 13, 2020

The traditional media industry has taken a huge hit over the past few years. Since the boom of online media and social media, newspapers have been replaced by online news sites, printed books have been replaced by Kindles and e-readers, and video rental stores have been replaced by Redbox. Traditional media companies are suffering financially–some have even had to file for bankruptcy. Take a look at how traditional media is changing in the infographic below.