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. https://www.broadcastingcable.com/blog/next-gen-tv-offering-television-industry-opportunities-guest-blog
blog article
NEXT GEN TV OFFERING TELEVISION INDUSTRY A CHANCE TO IMPEDE PIRACY AND COMPETE IN OTT ERA
Samsung, LG and Sony – the biggest TV manufacturers – have recently joined Fox, NBC and Telemundo Owned Stations Group and a growing list of leading broadcasters in voicing their commitment to ATSC 3.0, which powers Next Gen TV.With ATSC 3.0’s large-scale introduction now looking assured for 2020, broadcasters will be able to introduce a variety of cool, new internet-enabled business and consumer features with the standard’s advanced transmission technologies.These features will let broadcasters offer more channels along with better picture and sound quality, while improving broadcast reception for both TV and mobile viewers. In short, broadcasters will have the opportunity to redefine themselves by offering lots of new viewing experiences including those comparable to OTT subscription and ad-supported internet providers. READ MORE