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. https://www.broadcastingcable.com/blog/analyst-takes-another-look-at-discoverys-hulu-deal
blog article
ANALYST TAKES ANOTHER LOOK AT DISCOVERY’S HULU DEAL
Analyst Todd Juenger of Sanford C. Bernstein has been taking another look at the deal Discovery touted that put more of its networks on Hulu’s live streaming service.Earlier this year Discovery acquired Scripps Networks Interactive, which had Food Network, HGTV and Travel Channel on the Hulu Live service. The new deal in September added legacy Discovery channels to Hulu: Discovery Channel, TLC, Investigation Discovery, Animal Planet and Motor Trend.At the time, the deal was hailed by Discovery because programmers without sport rights have been having trouble getting on virtual MVPDs. With traditional pay TV subs shrinking, programmers not on vMVPDs faced difficulty maintaining their distribution revenue and possibly their ad revenue. READ MORE