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VIRTUAL AND AUGMENTED REALITY: WHAT BRANDS NEED TO KNOW
After years of anticipation, virtual reality (VR) and augmented reality (AR) are finally having their moment. The research firm Gartner picked VR and AR their top strategic digital technology trends of 2017, and they were dubbed by communications giant Edelman as the most important technological breakthroughs of the past year.Wondering what all that means for marketers? Ultimately, that VR and AR are much more than just fads. While still evolving, the technologies, are set to have a transformational impact on how people experience the world and how brands interact with consumers. DOWNLOAD