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Why Voice Search Could be a Game Changer for OTT

Much has been made of the ability of voice search to disrupt Google's dominance in the search world (though obviously Google is one of the early leaders in the voice search space too), but it could have a particularly interesting impact for over-the-top (OTT) apps says Kevin McGurn, CSO at Vevo. Voice search could provide a much smoother alternative to typing via a TV remote, and make navigating OTT apps much more straightforward, meaning whichever company takes the lead in the space could become very influential in OTT. In this interview McGurn also discusses Vevo's OTT strategy, and how it positions itself within the music industry. Filmed at New Video Frontiers 2018 in London.

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MCM Studios

MCM Studios is a leading independent entertainment production and rights owning company which has taken over the work previously done by our sister company La Raza-Mex Distribution since 1990. Video Home was the channel to get to Spanish speaking audiences until very recently, when TV Movies got a place on their own in our midst.Since 1990, MCM Studios has produced quality films to make a large catalogue of titles in different genres, licensing them for Internet, streaming, VOD, PPV and Pay TV throughout Latin America and the Latino communities in the United States. Amongst our most renowned titles we want to mention Perra Sociedad (Mean Society), Chavos de la Calle (Homeless Kids), Gente Común (Common Folk), María Navajas, El Llanto de Helena (Helena’s Cry), Muñecas Ciegas (Blind Dolls), La Brecha (The Road) and El Padrino de la Boda (The Wedding Bestman). Such movies are representative of different genres that have reached large audiences on different exhibition channels.

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MCM Studios is a leading independent entertainment production and rights owning company which has taken over the work previously done by our sister company La Raza-Mex Distribution since 1990. Video Home was the channel to get to Spanish speaking audiences until very recently, when TV Movies got a place on their own in our midst.Since 1990, MCM Studios has produced quality films to make a large catalogue of titles in different genres, licensing them for Internet, streaming, VOD, PPV and Pay TV throughout Latin America and the Latino communities in the United States. Amongst our most renowned titles we want to mention Perra Sociedad (Mean Society), Chavos de la Calle (Homeless Kids), Gente Común (Common Folk), María Navajas, El Llanto de Helena (Helena’s Cry), Muñecas Ciegas (Blind Dolls), La Brecha (The Road) and El Padrino de la Boda (The Wedding Bestman). Such movies are representative of different genres that have reached large audiences on different exhibition channels.

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