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whitepaper
DOES YOUR OTT SERVICE HAVE TOO MANY MOVING PARTS?
The sports and entertainment media industry is operating in a world of unprecedented customer choice, competition, and complexity of delivery. Consumers have more choices than ever before and they want access to content that is both live and on-demand and, most importantly, relevant to their interests.Today’s technology and adapting consumer habits are enabling this constant change like never before. New business models – like direct to consumer (D2C) streaming – are being enabled by new technologies. OTT services are popping up everywhere, ultimately giving consumers more choices in the content they consume and how they consume it. In this rapidly changing environment one key question arises: how do content owners and content rights holders adapt and thrive?  DOWNLOAD