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. http://www.pitchonnet.com/blog/2018/11/12/entertainment-sports-will-be-two-major-categories-to-drive-the-growth-of-mobile-content-consumption-for-a-lo
blog article
ENTERTAINMENT & SPORTS WILL BE TWO MAJOR CATEGORIES TO DRIVE THE GROWTH OF MOBILE CONTENT CONSUMPTION FOR A LONG TIME
Recent developments of mobile screens have fundamentally impacted traditional media and entertainment industry within the Indian market, gradually changing viewing habits of people. With increasing popularity of smart devices and acceleration of network speeds, Indian users are gradually shifting from traditional media to digital media for content consumption. India’s growing middle class, large population of millennials, increased economic growth prospects, as well as the development of digitization are some of the factors leading this trend.Soon after Prime Minister Narendra Modi took charge of the office, he vigorously promoted the “Digital India” strategy, making smartphones and Internet facilities rapidly popular in India; Telecom operators set off a price competition in India, where mobile Internet prices significantly dropped, and some services even offered for free. The decline in price for mobile phone data has spurred the potential of the market. READ MORE