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whitepaper
TV FUTURES INITIATIVE BUSINESS MODEL INNOVATION IN A MULTI-PLATFORM WORLD
This report details the findings of a collaborative research program undertaken by Comcast Technology Solutions and MTM in early 2017, exploring the key trends and developments impacting the U.S. TV industry during the next 3-5 years and identifying the strategic priorities for broadcasters, as they look to adapt and grow in a fast-changing market.The TV industry is clearly experiencing a period of dramatic change, as broadcasting transitions into multi-platform TV, consumers fundamentally change their behaviors and preferences, and competitors across multiple screens compete for ad budgets, consumer spend, and consumer attention In many respects, the U.S. industry has adapted successfully to many of these changes during recent years, but there is a strong consensus across the industry that more change is coming – and that digitally-driven disruption may even intensify during the coming years. DOWNLOAD