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. Resources/Whitepapers/1ce4bf83-b6e0-401c-ab52-81cbb99a1c08_Parrot Analytics - The four phases of global SVOD subscription growth.pdf
whitepaper
THE FOUR PHASES OF GLOBAL SVOD SUBSCRIPTION GROWTH
A recent study by Harvard researchers validates a thesis that SVOD players seem to know already: Original content drives subscription growth.Using recent developments as context, and leveraging Parrot Analytics’ exclusive dataset of global TV demand data and audience behavior, I here present – for discussion – the four phases of SVOD subscription growth:One plausible strategy to successfully launch an SVOD platform is to put all bets into a content property with a vibrant and passionate fan base. DOWNLOAD