The four phases of global SVOD subscription growth

July 2, 2018

A recent study by Harvard researchers validates a thesis that SVOD players seem to know already: Original content drives subscription growth.Using recent developments as context, and leveraging Parrot Analytics’ exclusive dataset of global TV demand data and audience behavior, I here present – for discussion – the four phases of SVOD subscription growth:One plausible strategy to successfully launch an SVOD platform is to put all bets into a content property with a vibrant and passionate fan base.

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