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LOOK BEYOND OVER THE TOP (OTT)
Non-linear programming has witnessed a tremendous rise in the past couple of years. It is not too long in the future when we will witness its convergence with linear. Users, eager for relevant content with the flexibility of viewing it as per their convenience on their preferred device, are gradually pushing away the current trend of passive viewership.The demand for non-linear programming will soon diminish the broadcaster’s power to push the content based on their assumption of what the viewer wants. DOWNLOAD