What will media currencies look like in 5 years’ time?

September 12, 2018

GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Participants included: digital platforms Google, Facebook and Oath; global ad agencies Publicis and Dentsu; media owners from broadcast TV and digital; a programmatic audience platform; a national advertising association and a large national JIC.See what lies ahead from our gathering of media experts. Download our free white paper to discover what media currencies will look like in 5 years’ time.

Spotlight

Macquarie Media Limited

Macquarie Media Limited is a national network of News and Talk stations targeted at people aged 40-plus. The national News Talk network is comprised of Sydney’s 2GB and Macquarie Sports Radio, Melbourne’s 3AW, Brisbane’s 4BC and Perth’s 6PR. Macquarie Media Limited also includes the divisions rugbyleaguelive.com.au, Macquarie Media Syndication and Satellite Music Australia. Macquarie Media Limited also represents Adelaide’s News Talk station FIVEaa to national advertisers. Fairfax Media Group (ASX: FXJ) has a 54.5% interest in Macquarie Media Limited.

OTHER WHITEPAPERS
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UNCOMPRESSED MEDIA OVER IP ON AMAZON WEBSERVICES (AWS)

whitePaper | September 22, 2022

As part of the ongoing transition to Internet Protocol (IP) networks for media workflows, the media and entertainment industry has developed new IP standards for transporting broadcast signals. This white paper offers guidance to help broadcasters and media organizations transition to IP, and demystifies common misconceptions when using the Society of Motion Picture and Television Engineers (SMPTE) 2110 standards and associated IP infrastructure. It provides details explaining why organizations transition from traditional Serial Digital Interface (SDI) to IP workflows using SMPTE 2110 standards and covers important topics related to workflow design, synchronization, and clocking, including relevant standards to support uncompressed contribution.

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Web3 Social and Gaming Platform

whitePaper | November 17, 2022

Kirin seeks to bridge the social disconnect and remove the complex barriers that plague Blockchain Gaming and the crypto industry. Kirin will serve as a user-friendly gateway to the metaverse by providing the tools and resources for anyone to create their own virtual worlds. Current metaverses claim they are accessible, interoperable, and promote inclusivity, yet they work within silos disconnected from everyone else. This has led to a highly fragmented, almost segregated Web3 where a truly immersive alternate world experience still seems lightyears away

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The state of augmented and virtual reality

whitePaper | January 17, 2022

Virtual reality first permeated the ether through science fiction tales, television serials and movies. From the 1950s and even earlier, creative minds introduced us to virtual worlds beyond our wildest imagination even though the supporting technology was considered light years away. But with the release of the latest devices smartphones, glasses, headsets and more paired with superhuman supporting technology and content, augmented reality and virtual reality (AR/VR) are intersecting with real life. This whole new ecosystem promises to offer a different lens in how we see and interact with our world whether at work, home or on the go.

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Protecting the Media and Entertainment Industry with the Fortinet Security Fabric

whitePaper | July 20, 2022

Media and entertainment (M&E) firms are increasingly vulnerable to cybercrime. Breaches and hacks against firms can result in compromised emails, early release of films or transcripts, and diminished employee productivity due to system downtime. Protecting content and intellectual property (IP) is at the forefront of the M&E industry. Yet, the risk does not stop there. When content is compromised as a result of a cyberattack, the companies face myriad implications.

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Media & Entertainment Industry: Novel Strategies to Thrive in the New Normal

whitePaper | June 20, 2021

Media enterprises will have to quickly learn to run their media operationswhile accelerating digital transformation and adopting emergingtechnologies

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Streaming’s complex consumer

whitePaper | April 20, 2022

Today, more than 40% of consumers subscribe to three or more video streaming services. Despite growing choice, it has become a complex and time-consuming process for consumers to find the content they want. As we explored in Streaming’s Next Act1, scattered recommendation algorithms lead to incomplete or inaccurate recommendations, often irrelevant content, and hence, frustration for many consumers.

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Spotlight

Macquarie Media Limited

Macquarie Media Limited is a national network of News and Talk stations targeted at people aged 40-plus. The national News Talk network is comprised of Sydney’s 2GB and Macquarie Sports Radio, Melbourne’s 3AW, Brisbane’s 4BC and Perth’s 6PR. Macquarie Media Limited also includes the divisions rugbyleaguelive.com.au, Macquarie Media Syndication and Satellite Music Australia. Macquarie Media Limited also represents Adelaide’s News Talk station FIVEaa to national advertisers. Fairfax Media Group (ASX: FXJ) has a 54.5% interest in Macquarie Media Limited.

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