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WHAT WILL MEDIA CURRENCIES LOOK LIKE IN 5 YEARS’ TIME?
GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Participants included: digital platforms Google, Facebook and Oath; global ad agencies Publicis and Dentsu; media owners from broadcast TV and digital; a programmatic audience platform; a national advertising association and a large national JIC.See what lies ahead from our gathering of media experts. Download our free white paper to discover what media currencies will look like in 5 years’ time. DOWNLOAD