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whitepaper
VR/AR TRENDS AND DEVELOPMENTS IN ENTERTAINMENT & MEDIA
Total spending in Entertainment and Media (E&M) will rise at a compound annual growth rate of 4.4% over the next five years. The fastest growth will be digitally driven segments, with virtual reality leading the way! Jeremy Dalton, Head of VR/AR at PwC UK looks at the challenges, developments and trends for virtual reality in E&M.There is sometimes a desire to pit virtual reality against augmented reality with claims that AR will have a higher share of revenue than VR. While this may be true, the two related technologies are not in competition. They each have a distinct set of use cases which intersect only for a limited selection of these. DOWNLOAD