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Building Social Media Apps With Live Video Streaming

There’s an app for everything today. So how do you get people to use yours? Allow them to create and share their own content especially if that content is live-streaming video.Recently, Wowza surveyed professionals across industries to learn how they use and leverage apps and services with user-generated live video content (LiveUGC). We published a report that explores our findings, as well as trends in the UGC space; examples of successful platforms; and how to build LiveUGC platforms across a variety of industry segments.In this post, we’ll explore the origins of LiveUGC in the social media and networking space, and look at how organizations are creating these types of interactive streaming experiences.

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PlaySimple Games

At PlaySimple Games, we are on a mission to create engaging mobile products to connect people. We are a bunch of engineers & product people from companies like Zynga, Bain, Walmart Labs & Yahoo. We love games, and have built & run popular titles such as Mafia Wars, Farmville, Bubble Safari, Vampire Wars, Yoville and many more.

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Virtualization, Media and Broadcasting

B2B Movie Placements: What to Expect?

Article | July 13, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Technologies

New Doom VR Mod Releasing Soon For Oculus Quest

Article | February 14, 2022

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Virtualization

Ongoing transitions in gaming industry

Article | June 21, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Media and Broadcasting

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

Read More
Virtualization, Media and Broadcasting

B2B Movie Placements: What to Expect?

Article | July 13, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
Technologies

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | February 14, 2022

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

Read More
Virtualization

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

Read More
Media and Broadcasting

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

Read More
MORE ARTICLES

Spotlight

PlaySimple Games

At PlaySimple Games, we are on a mission to create engaging mobile products to connect people. We are a bunch of engineers & product people from companies like Zynga, Bain, Walmart Labs & Yahoo. We love games, and have built & run popular titles such as Mafia Wars, Farmville, Bubble Safari, Vampire Wars, Yoville and many more.

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Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Technologies,Media and Broadcasting

Vecima Supports Record Demand for FIFA World Cup Video Streaming

Vecima Networks Inc. | December 12, 2022

Vecima Networks Inc. (TSX: VCM) announced that its MediaScale™ unified video streaming platform is experiencing record levels of international traffic from live broadcasts and video streams for the FIFA World Cup Qatar 2022™.Vecima’s MediaScale Cache is a comprehensive multi-tiered caching solution that reduces latency and network utilization for video service providers to maximize the delivery of over-the-top and ‘TV Everywhere’ video services to their customers. Currently, the MediaScale platform is serving subscribers across more than 50 operators in six of the countries participating in the World Cup. With World Cup 2022 breaking viewership records globally, operators need the scalability and reliability of Vecima’s MediaScale platform, said Kyle Goodwin, Senior Vice President and General Manager, Content Delivery & Storage for Vecima. “The World Cup is arguably the biggest international draw in sports, so it’s critical that operators manage explosive demand while maintaining pristine video streaming. MediaScale, Vecima’s unified streaming video solution, optimizes quality of experience and efficient delivery of Live Linear, nDVR, and Time-shifted TV, and VoD services by providing market-leading solutions to ingest, produce, store, protect, and stream your valuable video content. MediaScale can expand capacity while servicing a diverse client device ecosystem, including IP-enabled set-top boxes, smartphones, tablets, and other streaming devices. “Vecima is proud to support our customers in bringing the excitement of the FIFA World Cup to their subscribers in their homes and on their mobile devices,Quality, reliability, and low latency take a front-row seat on this global sports stage. From Super Bowl LVI to the World Cup in Qatar, Vecima continues to deliver high-performance video streaming.” -Clay McCreery, Chief Operating Officer at Vecima. About Vecima Networks Vecima Networks Inc. (TSX: VCM) is leading the global evolution to the multi-gigabit, content-rich networks of the future. Our talented people deliver future-ready software, services, and integrated platforms that power broadband and video streaming networks, monitor and manage transportation, and transform experiences in homes, businesses, and everywhere people connect. We help our customers evolve their networks with cloud-based solutions that deliver ground-breaking speed, superior video quality, and exciting new services to their subscribers. There is power in connectivity – it enables people, businesses, and communities to grow and thrive. For more information, please visit www.vecima.com.

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Technologies

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

Read More

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Technologies,Media and Broadcasting

Vecima Supports Record Demand for FIFA World Cup Video Streaming

Vecima Networks Inc. | December 12, 2022

Vecima Networks Inc. (TSX: VCM) announced that its MediaScale™ unified video streaming platform is experiencing record levels of international traffic from live broadcasts and video streams for the FIFA World Cup Qatar 2022™.Vecima’s MediaScale Cache is a comprehensive multi-tiered caching solution that reduces latency and network utilization for video service providers to maximize the delivery of over-the-top and ‘TV Everywhere’ video services to their customers. Currently, the MediaScale platform is serving subscribers across more than 50 operators in six of the countries participating in the World Cup. With World Cup 2022 breaking viewership records globally, operators need the scalability and reliability of Vecima’s MediaScale platform, said Kyle Goodwin, Senior Vice President and General Manager, Content Delivery & Storage for Vecima. “The World Cup is arguably the biggest international draw in sports, so it’s critical that operators manage explosive demand while maintaining pristine video streaming. MediaScale, Vecima’s unified streaming video solution, optimizes quality of experience and efficient delivery of Live Linear, nDVR, and Time-shifted TV, and VoD services by providing market-leading solutions to ingest, produce, store, protect, and stream your valuable video content. MediaScale can expand capacity while servicing a diverse client device ecosystem, including IP-enabled set-top boxes, smartphones, tablets, and other streaming devices. “Vecima is proud to support our customers in bringing the excitement of the FIFA World Cup to their subscribers in their homes and on their mobile devices,Quality, reliability, and low latency take a front-row seat on this global sports stage. From Super Bowl LVI to the World Cup in Qatar, Vecima continues to deliver high-performance video streaming.” -Clay McCreery, Chief Operating Officer at Vecima. About Vecima Networks Vecima Networks Inc. (TSX: VCM) is leading the global evolution to the multi-gigabit, content-rich networks of the future. Our talented people deliver future-ready software, services, and integrated platforms that power broadband and video streaming networks, monitor and manage transportation, and transform experiences in homes, businesses, and everywhere people connect. We help our customers evolve their networks with cloud-based solutions that deliver ground-breaking speed, superior video quality, and exciting new services to their subscribers. There is power in connectivity – it enables people, businesses, and communities to grow and thrive. For more information, please visit www.vecima.com.

Read More

Technologies

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

Read More

Events