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. https://blogs.virtusa.com/2018/10/video-streaming-marketplace-too-many-cooks-in-the-kitchen/
blog article
VIDEO STREAMING MARKETPLACE – TOO MANY COOKS IN THE KITCHEN
Due to the risk of losing the direct relationship with their customers and the struggle to deliver media content at breakneck speed, media and telecom players are now looking to provide their own direct-to-consumer (DTC) video streaming services. The result is an elimination of content aggregators from the media value chain with a move towards a horizontally integrated model. The recent frenzy of M&A activities in the media and telecom space (e.g., Disney and Comcast going after 21st Century Fox, or AT&T acquiring Time Warner) is driven by the desire to replicate the DTC model championed by over the top (OTT) players, such as Netflix, Hulu, and Amazon.The current video streaming service landscape has become increasingly fragmented as result of the availability of numerous streaming services provided by telecom service providers (TSPs) such as AT&T and Comcast, FAANG companies, OTT players, and big media players (e.g., Disney). Recently, AT&T announced that it would launch its own HBO-based video streaming service in late 2019 and bundle it with the acquired Turner and Warner Bros. content. Similarly, Apple kickstarted its own production house this year by signing Oprah Winfrey and others to create original content for its own upcoming streaming service. READ MORE