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whitepaper
OPTIMIZING CONTENT MONETIZATION WITH AVOD & SVOD: A PLAYBOOK FOR SUCCESS
We are truly living in a golden age of content or as Vanity Fair puts it, the Era of Peak TV. Viewers can choose from an unending menu of groundbreaking shows (over 450 scripted shows debuted in 2016), along with the freedom and flexibility to consume them when and where they want, thanks to meteoric rise of OTT video services and the devices that support them. Consider:14% of U.S. broadband households rely on OTT video services exclusively for subscription-based video entertainment. DOWNLOAD