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. https://cleeng.com/blog/customer-care-paramount-to-ott-success-cleeng-hi5#gs.7Pge8WE
blog article
CUSTOMER CARE IS PARAMOUNT TO OTT SUCCESS, AND WE’VE FOUND A SOLUTION
As the saying goes: in OTT, there is no success without viewer satisfaction. Put simply, if you’re looking for a prosperous and sustainable future in the this space, customer care should be at the top of your priority list.From years of hands-on experience, we’ve discovered that flawless customer service fosters trust, loyalty and brand advocacy. And it’s these elements that ultimately serve to reduce customer churn and, in many cases, encourage consumers to make extra purchases including subscription upgrades, increasing their individual value significantly.Customer service is the cornerstone of over-the-top success, and with this notion firmly implanted in our collective mind, we set out on a mission to find a robust solution for increased consumer care and user experience (UX) for those operating in the OTT industry. READ MORE