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. https://cleeng.com/blog/the-hidden-benefits-of-the-ppv-model#gs.xFvxVeU
blog article
THE HIDDEN BENEFITS OF THE PPV MODEL
As OTT expands globally, broadcasters and sports organizations test out many direct-to-consumer options. But, despite the exciting new raft of revenue-making opportunities available to today’s OTT players, PPV is still a tried and tested model.Yes, PPV has its benefits. But, the model itself does not always guarantee success. The whole product and viewer experience must be seamless for it to be a success. And yeah, we live in that complex world of PPV tech.Let’s take the recent one-on-one golfing ‘death match’ match between legends Tiger Woods and Phil Mickelson, for instance. An event that Turner Sports were offering golf fans the pleasure of viewing this clash of the clubbed titans for a one-off fee of $19.99 through its direct-to-consumer platform, a revolution in the world of sports entertainment was on the cards.But, in reality, technical difficulties locked paying subscribers out of the viewing experience. Ultimately, the company had to refund everyone and stream the event for free and the losses were projected around $10 million. READ MORE