How cloud computing changes the game in media and entertainment

July 21, 2017

Advances in technology and consumer behavior are driving a transformation in the way video content is delivered to consumers. The change involves a migration away from traditional broadcasting models and platforms towards digital distribution over the Internet to a widening array of connected devices. This fundamental shift is triggering three major disruptions for broadcasters, each calling for the scalability, cost flexibility and agility of cloud computing.Accustomed to using over-the-top (OTT) video providers and Internet services, consumers have come to value a more tailored and interactive viewing experience. As a result, they are demanding more choice, convenience and control over their viewing – whether that means choosing to sit back and watch a network’s scheduled line-up, enjoy a live event, or record favorite content and watch it whenever they want on whatever device they want.

Spotlight

Cogent Entertainment Marketing

Cogent focuses on leveraging celebrities and influencers to drive media awareness to brands and products. Specializing in Influencer Marketing, Talent Procurement, Entertainment Strategy, Sponsorship negotiation and activation, Social media management, PR, and Events.

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Spotlight

Cogent Entertainment Marketing

Cogent focuses on leveraging celebrities and influencers to drive media awareness to brands and products. Specializing in Influencer Marketing, Talent Procurement, Entertainment Strategy, Sponsorship negotiation and activation, Social media management, PR, and Events.

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