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whitepaper
HOW CLOUD COMPUTING CHANGES THE GAME IN MEDIA AND ENTERTAINMENT
Advances in technology and consumer behavior are driving a transformation in the way video content is delivered to consumers. The change involves a migration away from traditional broadcasting models and platforms towards digital distribution over the Internet to a widening array of connected devices. This fundamental shift is triggering three major disruptions for broadcasters, each calling for the scalability, cost flexibility and agility of cloud computing.Accustomed to using over-the-top (OTT) video providers and Internet services, consumers have come to value a more tailored and interactive viewing experience. As a result, they are demanding more choice, convenience and control over their viewing – whether that means choosing to sit back and watch a network’s scheduled line-up, enjoy a live event, or record favorite content and watch it whenever they want on whatever device they want. DOWNLOAD