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whitepaper
OPTIMIZING THE CONTENT SUPPLY CHAIN: WHAT MANUFACTURING CAN TEACH THE BROADCAST INDUSTRY
By applying best practices and models used to optimize physical supply chains, broadcasters can more effectively manage their digital content operations.Faced with the increasing volume, variety and complexity of assets and metadata, as well as the need to reduce operational costs, broadcasters have long sought to manage their content supply chain as a factory. At the simplest level, media logistics involves taking in raw material at one end, processing it and producing finished assets at the other end. While in reality it isn’t that simple, broadcasters can learn how to optimize their content supply chains by looking at and learning from manufacturing. DOWNLOAD