home.aspx
home.aspx
 
. http://www.streamingmedia.com/Articles/Editorial/Short-Cuts/Video-What-Sling-Has-Learned-About-Churn-and-Pay-TV-128661.aspx
blog article
WHAT SLING HAS LEARNED ABOUT CHURN AND PAY TV
Sling TV EVP and Group President Warren Schlichting talks churn in this clip from his opening keynote at Streaming Media West 2018.we've learned it the hard way. We've run into the walls and got our nose bloodied just on logical moves that we think should work, but don't for whatever reason, or where we've gotten it wrong. So a good place to start, frankly, is how we measure the health. Now, you measure the health of pay TV typically by churn. Churn is the overriding indicator of health. It's like taking your temperature in the morning, your blood pressure, and then in the afternoon. Churn is how the traditional paid TV has been measured and what we've found is that if you have no contracts and no commitments, well churn's probably not a great measure, right? You say there's no contract, you can come and go as you like. READ MORE