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. http://www.streamingmedia.com/Articles/Editorial/View-Points/Unleash-OTT-SeaChange-Advocates-For-Open-Multi-Vendor-Solutions--127882.aspx
blog article
UNLEASH OTT: SEACHANGE ADVOCATES FOR OPEN, MULTI-VENDOR SOLUTIONS
Today’s OTT content delivery ecosystem has changed the industry drastically, perhaps most significantly by presenting broader opportunities to build powerful and lasting relationships with viewers. The technological underpinnings for offering finely-tuned content recommendations, individually-relevant advertising, and the ability to deliver this content to the viewer, regardless of device or location, are now available to video providers of all types.As an industry, we’ve been so focused on the technology of streaming that, in many cases, the actual experience has taken a back seat. The technology lets us insert ads into OTT streams, but we show the same ad 3 times in 6 ad slots. The perfect video for the viewer is in the library, but it lacks sufficient metadata for the viewer to find it. These are business challenges, not technology ones. READ MORE