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3 BEST PRACTICES FOR VIDEO CONFERENCING, STREAMING MEDIA, AND WEBCASTS
Among all the communication mediums marketers have to choose from, there’s one fact that cannot be ignored: video content  including curated user-generated video and original branded content is exploding across the internet. In a report published in the Business Video Now series, Wainhouse Research estimated that workers watched 1.12 billion hours of business-related video content in 2013, a trend that’s forecasted to more than double by 2016.Streaming media/live online video is emerging as a solution to the external and internal communications challenges marketers face among the myriad of competing messaging platforms (e.g. digital signage, SMS, TV, radio and email ads). In fact, according to a 2013 Wainhouse Research Enterprise Web Communications Survey of 1,000 executives, those who used online video reported it as the most effective tool in branding and promotion. DOWNLOAD