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. https://www.multichannel.com/blog/lionsgate-doubles-avod-revenue-thanks-to-walmart
blog article
WALMART’S DOUBLING DOWN ON AVOD HELPS DOUBLE STUDIO PROFITS
With Walmart’s Vudu platform making ad-supported streaming a priority, Lionsgate says it’s AVOD revenue has tripled in one year.While Walmart announced plans two months ago to boost its two-year-old ad-supported video on demand (AVOD) platform, Vudu Movies on Us, with original shows and movies, the chain’s studio partners are already reporting an uptick in business.Speaking at Parks Associates’ Future of Video conference this week, Thomas Hughes, executive VP of strategic partnerships for Lionsgate, said that his studio has seen a doubling of AVOD revenue in just the last year. Hughes wouldn’t disclose specific numbers. But Walmart has been the biggest home entertainment sell-through distribution partner for Lionsgate and other studios dating back to the DVD era. READ MORE