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. https://www.multichannel.com/blog/asian-americans-spend-more-time-streaming-content-than-watching-live-tv
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HOROWITZ: ASIAN-AMERICANS SPEND MORE TIME STREAMING CONTENT THAN WATCHING LIVE TV
Asian-Americans are shunning traditional TV for streaming services, with YouTube among their top streaming choices, according to a new Horowitz Research report.On average, Asian TV viewers spend 44% of their time streaming video content, compared to just 38% of their time watching live TV, according to Horowitz’s Focus Asian: The Media Landscape 2018 report. That compares to 35% of total viewers who spend their time streaming compared to 43% devoted to live TV, according to the report.Further, a full 14% of Asian TV viewers spend upwards of 75% of their viewing time with streamed content compared to 7% of consumers overall. READ MORE