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. https://aws.amazon.com/blogs/media/the-new-world-of-watching-machine-learning-enhanced-streaming-sports/
blog article
THE NEW WORLD OF WATCHING MACHINE LEARNING-ENHANCED STREAMING SPORTS
Gone are the days when watching sports on television meant turning on the one and only broadcaster which owned the rights to televise an event. Several sports-specific OTT offerings have launched in the last year with broadcasters realizing that sports are the last bastion of streaming video for which viewers are willing to pay a premium. Indeed, 63% of sports fans say they would pay for an OTT subscription, and 50% of sports fans watch supplemental sports programming [i]. However, unless you lock in the rights to stream an event the equivalent of the Super Bowl, how do you differentiate yourself to attract and engage viewers? The answer could be machine learning. In this blogpost, we’ll explore how machine learning might just be the tool you didn’t know you needed. READ MORE