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. https://uploadvr.com/imax-vrs-death-is-an-important-cautionary-tale-for-the-location-based-scene/
blog article
IMAX VR’S DEATH IS AN IMPORTANT CAUTIONARY TALE FOR THE LOCATION-BASED SCENE
In August 2016 IMAX Chief B.D. Officer Rob Lister revealed an exciting forecast for the company’s VR plans. He envisioned a world in which the latest blockbusters would be accompanied by VR ‘companion pieces’, which moviegoers could see alongside the film for a slightly higher price. He name-dropped movies like Avatar 2 and directors such as Christopher Nolan, saying they would give creators VR cameras to shoot this content. Like the traditional IMAX experience, the company wanted to create high-end movies that gave you a reason to visit theaters.Following a sheepish roll out in 2017, IMAX spent the latter half of 2018 slowly dismantling its handful of global locations. Despite a positive reaction from customers, the company had already expressed disappointment in the numbers of visitors it had managed to attract. By November, it was down to less than half of the centers it had initially opened. The writing had been on the wall for some time. READ MORE