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. https://cleeng.com/blog/ott-back-end-technology-evolves-with-the-demand-of-sport-fans#gs.Mg6h56Im
blog article
OTT BACK-END PLATFORMS AGE WITH THE DEMAND OF SPORT FANS
The rise of sports streaming and the evolution of OTT technology seem to follow a similar pattern, with this ever-improving medium providing the perfect viewing outlet for sporting events, games and content of all shapes and sizes.OTT opens new possibilities for sports fans that haven’t been possible with traditional broadcasts.Why do young fans pay for OTT video? PwC has some interesting findings from their 2018 survey:Fans are typically willing to invest more for the content they desire but won’t buy a host of sporting channels. For instance, devoted football fanatics will fork out for a specialist football channel rather than a premium channel that happens to also broadcasts football.That’s why multiple top sports clubs (Juventus, Borussia Dortmund etc.) and leagues (NBA) are launching their OTT platforms. NBA, one of the precursors of sports OTT, is one of the few to keep its digital rights and monetize them throughout the world. READ MORE