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. https://www.maginepro.com/2018/11/30/5-ott-content-strategy-tips/
blog article
TOP 5 OTT CONTENT STRATEGY TIPS
Planning to build your own OTT service now or in the new year? Check out our top 5 content strategy tips that can help you prepare for launch:Identifying your target audience may not be an obvious content strategy tip, but it’s important nonetheless. Before you should even begin to consider creating content or securing rights to some, get to know your audience. Understanding your key demographic’s interests and viewing habits will help you create a much stronger content strategy. It can inform decisions regarding the type of content you should invest in, when and what time to release it and the best marketing channels to promote through.Subscribers are signing up to more than just one OTT service these days as their appetite for high-quality and original content increases. In fact, Digital TV Europe’s 2018 annual survey revealed 62.9% of respondents agreed original content that’s not available elsewhere is the most compelling reason to sign up to an OTT service in the first place. READ MORE