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. http://www.midiaresearch.com/blog/why-revenue-growth-alone-is-not-enough-for-the-games-industry/
blog article
WHY REVENUE GROWTH ALONE IS NOT ENOUGH FOR THE GAMES INDUSTRY
UK games revenues rose to $4.9 billion in 2018, surpassing music and video revenues combined. It is an impressive milestone, but it doesn’t mean the best is yet to come. Revenues are what keep the lights on, but they are not always the best measure of the health of a sector. Instead, audience behaviour gives us the best sense of where markets are heading. And when we look at the direction of travel for games audiences, a very different picture emerges.Peak attention: Games has been the canary in the mine as the entertainment industries face peak in the attention economy. In the early days of mobile, before streaming services had come to the fore, consumers filled their dead time playing games like Angry Birds, Candy Crush Saga and Clash of Clans. But once Spotify, Netflix and co started pushing streaming into the mainstream, these newly-converted casual gamers switched back to pursuing their core interests. Instead of catapulting feathered creatures on the train ride to work, catching the latest episode of a Netflix original or listening to a new playlist became the norm. READ MORE