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. https://www.midiaresearch.com/blog/why-2021-could-kill-tv-save-apple-and-mark-the-end-of-ads-in-broadcast-sports/
blog article
WHY 2021 COULD KILL TV, SAVE APPLE AND MARK THE END OF ADS IN BROADCAST SPORTS
2021–22 are the years when the world’s most expensive premium domestic sports rights come up for renewal. In the US the NFL, MLB and NHL broadcast rights will all be up for tender, whilst in the UK the Premier League (EPL) rights will be up for renewal.The outcome of these negotiations have the potential to dramatically impact the future business viability of tradtional pay TV operators and, on the flip side, determine the balance of power between the tech majors. The tech majors see the purchase of these rights as a means to catalyse their ambitions to become (at least in part) content-driven services-led businesses. Something which some need to do to survive. The stakes could not be higher.Domestic cable and satellite sports broadcasters are reliant on ad revenue generated from inventory sold around matches. Should they be unable to generate the type of cash necessary to compete with tech major sports rights bidding in 2021, their balance sheets could swiftly drift into treacherous waters. READ MORE