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. https://cleeng.com/blog/streaming-of-live-sports-triple-play-of-live-exclusive-pay-per-view-as-challenge-for-todays-ott-technology#gs.89SEC2XO
blog article
STREAMING OF LIVE SPORTS: TRIPLE PLAY OF “LIVE” + “EXCLUSIVE” + “PAY-PER-VIEW” AS CHALLENGE FOR TODAY’S OTT TECHNOLOGY
The broadband-based distribution of live (sports) content has become an essential channel for traditional rights holders (e.g. ESPN, Sky Sports, Movistar, Turner Sports) to reach a more complete audience as the younger demographic alone. Live content consumers have just started to ditch the linear cable or satellite viewing model in favor of the digital ecosystem for their media consumption across video, audio, and text. Moreover, the adoption rate for audio (e.g. music streaming, podcasts), text (e.g. eBooks, newspapers, magazines) and even non-live video (e.g. scripted content, documentaries) has steadily increased over the last few years, reaching a notable level of mainstream adoption while remaining a niche channel for digital-savvy users when it comes to live sports: For example, around 455,000 viewers, on average (= average minute audience), streamed NFL’s weekly “Thursday Night Football” on Amazon Prime through the first 10 weeks of the 2018 season. For comparison, the total combined average audience for the linear television channels of FOX and NFL Network was +/- 12.8m viewers in the United States alone. READ MORE