MQA talks music and the future of in-car entertainment

home.aspx

. https://musically.com/2019/01/22/mqa-talks-music-and-the-future-of-in-car-entertainment/

MQA talks music and the future of in-car entertainment

blog article

This week, rumours that Spotify is preparing to launch a $100 in-car speaker as its first hardware resurfaced. It’s a sign of the wider excitement around the potential for music-streaming in cars.Hi-res music-technology firm MQA is part of that trend: earlier this month, it showed off how its studio-quality music can be experienced in cars. Director of marketing Lisa Sullivan explained more in a speech at Music Ally and Music Biz’s NY:LON Connect conference in London today.“On a practical level, the automotive world has ridiculously long lead times. We’ve been talking to automotive partners for four to five years, but we’re only just starting to see some of those technologies coming in to play,” said Sullivan. READ MORE