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. https://aws.amazon.com/blogs/media/odds-ballklubb-a-new-world-of-ott-services/
blog article
ODDS BALLKLUBB: A NEW WORLD OF OTT SERVICES
A Norwegian start-up is taking advantage of a VOD revolution fueled by AWS Elemental’s suite of cloud-based media tools.Crystallize is Bârd Farstad’s second start-up. Previously, the CEO and his brother, Aleksander, founded eZ Systems, which provided content management services for big subscription brands like Elle, Vogue, the Financial Times, and The Economist.“One thing we discovered is that it’s quite painful managing subscription-based business models,” says Farstad. “You may have a physical product you’re delivering, as well as digital access, and you may have streaming video, like the Financial Times… and that is very difficult for media companies to manage. We see this struggle over and over again.”To relive this pain point, the brothers founded Crystalize, a cloud-based ecommerce platform, with the purpose of offering companies a modern, subscription-based business model that would help orchestrate the delivery of diverse products across diverse platforms. READ MORE