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. https://www.addepto.com/blog/monetize-mobile-gaming-machine-learning
blog article
HOW TO MONETIZE MOBILE GAMING DATA WITH MACHINE LEARNING
In mobile gaming, marketing expenses are strongly correlated with the number of newly acquired customers. Simple rule: the more users you want to retain - more marketing expenses you need to bare. Data analytics, performance marketing or customer acquisition departments in mobile gaming industry trying to optimise marketing expense, keep existing customers (gamers), and monetize available data. READ MORE