AUGMENTED REALITY A Technology and Policy Primer

March 20, 2017

Visitors to the Haunted Mansion ride at Disneyland may recall the moment when, passing by a long mirror, ghostly figures appeared riding alongside them in the cart. This effect was an early and fun example of augmented reality (AR), a set of technologies that overlay information onto everyday experience. The vision for AR dates back at least until the 1960s with the work of Ivan Sutherland. In a way, AR represents a natural evolution of information communication technology.

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We are making digital worlds real. Immutable is advancing the world of NFTs through Immutable X, an industry-leading NFT minting and trading platform and Immutable Studios, an NFT game development studio.

OTHER WHITEPAPERS
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2023 media & entertainment industry outlook

whitePaper | January 11, 2023

In 2023, indications show that change in the media and entertainment business is likely to continue. Studios and video streamers face the reality of their own market disruption, trying to find profits in a less profitable business. They compete with not only each other for attention, time, and revenues, but also with social media, user-generated content, and video games. The latter have evolved more quickly, staying close to younger demographics.

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Accelerate Video Analytics Performance

whitePaper | May 12, 2022

ST Engineering is a global technology, defense, and engineering group with a diverse portfolio of businesses across the aerospace, smart city, defense, and public security segments. Its smart city technologies help cities prepare for a more connected, resilient, and sustainable urban future by addressing connectivity, mobility, security, infrastructure, and environmental needs.

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The state of augmented and virtual reality

whitePaper | January 17, 2022

Virtual reality first permeated the ether through science fiction tales, television serials and movies. From the 1950s and even earlier, creative minds introduced us to virtual worlds beyond our wildest imagination even though the supporting technology was considered light years away. But with the release of the latest devices smartphones, glasses, headsets and more paired with superhuman supporting technology and content, augmented reality and virtual reality (AR/VR) are intersecting with real life. This whole new ecosystem promises to offer a different lens in how we see and interact with our world whether at work, home or on the go.

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MEDIA INSIGHTS REPORT

whitePaper | June 1, 2021

Live audio sits at the intersection of social media, digital audio, virtual events and conversations. This new format has seen rapid growth over the past year and could change the way individuals interact with brands and with each other. Some even predict that audio and voice technology have the potential to replace keyboards for future generations.

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CADUCEUS WHITE PAPER The world’s first decentralized edge rendering metaverse protocol

whitePaper | August 29, 2022

Since blockchain came into existence, several distributed ledger technologies have been developed for various purposes. Starting with the basic architecture, several modified versions such as Ethereum Virtual Machine (EVM), distributed hash table (DHT), Time To Live (TTL), decentralised applications (dApps) etc have entered the blockchain ecosystem. However, as with every new technology, blockchain comes with unique challenges and technical issues

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FAST channels usher in a new era of operational creativity

whitePaper | August 25, 2022

In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating into their operations budget for trying new things. FAST channels represent a significant new opportunity to test ideas, iterate — and bring in extra revenue. In fact, Digital TV Research reported the AVOD market FAST channels belong to represents the fastest-growing video segment over five years (2020–2024). But media companies can’t afford to spend months and massive resources to take a channel from idea to launch.

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Spotlight

Immutable

We are making digital worlds real. Immutable is advancing the world of NFTs through Immutable X, an industry-leading NFT minting and trading platform and Immutable Studios, an NFT game development studio.

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