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. http://www.videa.tv/2019/02/a-winning-combination-ott-advertising-and-linear-tv/
blog article
A WINNING COMBINATION: OTT ADVERTISING AND LINEAR TV
Is 2019 the year we embrace the OTT advertising and linear TV mashup? Like Wendy’s Frosty and fries, Jane Fonda and Lily Tomlin, or socks and sandals, this unexpected match actually makes perfect sense. And we now have the data to prove it. While both enjoyable on their own, the combination of linear TV and OTT advertising creates a unique value for brands. READ MORE