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. https://www.martechadvisor.com/articles/arvr/how-vr-and-ar-can-help-make-a-lasting-impression-in-sport-entertainment/
blog article
HOW VR AND AR CAN HELP MAKE A LASTING IMPRESSION IN SPORT ENTERTAINMENT
As the dust settles on Super Bowl, and with March Madness on the horizon, Tony Parisi, Head of AR/VR Ad Innovation of Unity Technologies, looks at the ways advertisers can keep huge audiences engaged, and how Virtual Reality (VR) and Augmented Reality (AR) technologies are waiting in the wings to help. Unless you love a good defensive game, Super Bowl LIII turned into a bit of a dud for millions of people who tuned in earlier this month. READ MORE