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. https://www.ecnmag.com/blog/2019/02/future-pay-tv-industry-5-trends-are-here-stay
blog article
FUTURE OF THE PAY TV INDUSTRY: 5 TRENDS THAT ARE HERE TO STAY
Traditional pay TV operators, i.e. cable operators, are facing competition from over-the-top (OTT) providers that are delivering live and on-demand video over the internet on top of the operator’s legacy network. Meanwhile, consumers who do not care how content is delivered are increasingly turning to OTT providers. READ MORE