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. http://www.videa.tv/2019/02/what-does-ad-viewability-measurement-look-like-in-local-tv/
blog article
WHAT DOES AD VIEWABILITY MEASUREMENT LOOK LIKE IN LOCAL TV?
In 2015, the Interactive Advertising Bureau (IAB) took over the Open Video Viewability (OpenVV) initiative, originally founded by BrightRoll, Innovid, LiveRail, SpotXchange, and TubeMogul, to create an “open, common standard for video viewability measurement.” In 2018, the IAB issued new ad viewability measurement standards for digital video impression measurement. This new set of guidelines expanded to include over-the-top (OTT), connected TVs, mobile apps, and mobile web platforms/devices. READ MORE