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. https://medium.com/flaminiaghia/uber-vr-ar-marketing-campaign-prototype-increasing-customer-engagement-7912d231558b
blog article
UBER VR/AR CAMPAIGN PROTOTYPE- INCREASING CUSTOMER ENGAGEMENT
What’s going on with all this talk and interest in Virtual Reality and/or Augmented Reality?If you haven’t noticed yet Virtual/Augmented Reality it’s the new trend going on around the world in every industry. Why is this technology that important?VR and/or AR can remarkably increase a brand and business potential by altering the perception of customers and give them the ability to experience your product/service in a different perspective than it was possible before.For this article I will give some examples ideate by for a university project on how Uber can apply VR & AR to its current products in order to increase the engagement with its customer. READ MORE