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. https://www.thefastmode.com/expert-opinion/14311-winning-with-customers-in-the-age-of-on-demand-entertainment
blog article
WINNING WITH CUSTOMERS IN THE AGE OF ON-DEMAND ENTERTAINMENT
It is no secret that over-the-top (OTT) platforms such as Netflix and Amazon Prime have taken the local entertainment market by storm - almost everyone uses such a service. It has content a much tougher game, with viewers now having a myriad of options to pay to view on demand content on-the-go through OTT apps. This is especially so in a market like Singapore, where consumers today now spend more time each week watching online video content than traditional broadcast television. READ MORE