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whitepaper
SMART AND IMMERSIVE MUSIC MARKETING TRENDS 2018
Science-fiction visualisations of virtual and augmented reality are decades old, but in recent years commercial VR headsets and ARcapable smartphones have brought them to a wider audience; while AR (augmented reality) has been present on Android and IOS app stores since they first launched in 2008. Startups like Layar and Metaio were early to experiment with “browser” apps that overlaid information onto the phone’s camera feed. DOWNLOAD